Friday, February 4, 2011

Web resources for a masters course in search marketing

I think people face two issues in learning search marketing:

  • Knowing where to start
  • Having the discipline to stick with the inevitable drudgery

In this post, I'm going to list some web resources that seem good to me. I have not made final decisions about them but will likely use some of them in a new course for masters students that I will be launching next fall. In that course, part of what students will be doing is managing and developing ongoing pay per click advertising campaigns.

Here's the list:

  • Search Engine Land. Search Engine Land runs Search Marketing Expo (SMX), one of the two premiere search marketing conferences. This publication's atom feed does not provide full articles, a major irritant.
  • Search Engine Watch. Search Engine Watch runs Search Engine Strategies (SES), the other leading search marketing conference. My current plan is to attend the August SES conference in San Francisco. This publication's atom feed also does not provide full articles, again a major irritant.
  • Search Engine Journal. This publication tends to be a bit more basic. Based on reactions I've had from people I've shared articles with, it explains the underpinnings of search marketing quite well. Further, SEJ provides full articles in its atom feed, a major plus in my book.
  • SEOMoz is more for people already knowledgeable in the ways of search marketing. I find it allows me to get deeper into nuts and bolts of search marketing. It also provides full atom feeds.

 

14 comments:

  1. I'm not sure which one of these I like the best... I guess I'll have to go with SEOMoz. Rand Fishkin is just such a likable guy!

    Fred | My Online Marketer

    ReplyDelete
  2. I was reading some of your content on this website and I conceive this internet site is really informative ! Keep on putting up. Seoleadgeneration.be

    ReplyDelete
  3. I haven’t any word to appreciate this post.....Really i am impressed from this post....the person who create this post it was a great human..thanks for shared this with us. Leads genereren

    ReplyDelete
  4. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. SEO zoekmachine optimalisatie

    ReplyDelete
  5. The post is written in very a good manner and it contains many useful information for me. Leadgeneratie betekenis

    ReplyDelete
  6. I haven’t any word to appreciate this post.....Really i am impressed from this post....the person who create this post it was a great human..thanks for shared this with us. Antwerpen SEO

    ReplyDelete
  7. it was a wonderful chance to visit this kind of site and I am happy to know. thank you so much for giving us a chance to have this opportunity.. SEO optimalisatie

    ReplyDelete
  8. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. canada visum online

    ReplyDelete
  9. I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. تأشيرة هندية عبر الإنترنت

    ReplyDelete
  10. Google's the main on purpose. Its outcomes are dependable, important and unbiased. https://www.sandeepmehta.co.in/affordable-seo-services-delhi/

    ReplyDelete
  11. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. Thanks... Direct Response Copywriter

    ReplyDelete
  12. It is always best that people can contact you through an email address based on the name of your website, than through free web based emails; thus, this is one feature that you should not forget asking about. https://onohosting.com/

    ReplyDelete
  13. It's smarter to have 1 or 2 totally used social systems administration destinations than 100 ineffectively planned and disregarded stages. consultant

    ReplyDelete
  14. Hello There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. I’ll certainly comeback. Direct Response Copywriting

    ReplyDelete