Tuesday, May 24, 2011

Best of the first week of search marketing practicum posts

This will be a periodic series this spring and summer on the best of the search marketing practicum student presentations. Students present their progress each week in optimizing their non-profit clients' conversion process. The analysis is far reaching and may range from audience selection to landing page redesign.

A few key facts:

  • Students are working with non-profits with online ad spends sometimes on the order of $10k per month.
  • Up to this point, the ad campaigns have typically been optimized for click-through-rate, not conversion.
  • The landing pages are often in no way optimized for conversion.
  • The students are green. They've taken a hands-on class in pay-per-click advertising, but they are brand new to conversion optimization and Google Analytics.

With that aside out of the way. This week's top presentation was produced by Adam DeVergilio and David Hardcastle. I should point out that Adam and David created the presentation just one week into reading one of our course books, Conversion Optimization, and meeting the non-profit, Liberty at Home, virtually for the first time.

So, without further ado:

65 comments:

  1. seo and usability sydney not only promotes your website, it also increases its visibility. Search engine optimisation is important if you want your web presence to be solid. In case you have missed the opportunity to optimise your website, it’s about time you should. Once your website is optimised, you will enjoy the manifold benefits of SEO.

    ReplyDelete
  2. Automotive advertising agencies need to justify their fees in a changing auto industry that no longer relies on radio, T.V. or newspapers to deliver their sales and marketing messages Kreativa Publicidad.

    ReplyDelete
  3. Audio advertising is growing at a fast pace with more and more advertisers opting for audio classified ads. It's no secret that a good sales headline makes all the difference in advertising and it's no different when talking about great audio advertising. Vantage Advertising

    ReplyDelete
  4. You do have to renew it annually but the renewal fee is only $34. OptimizePress has opt-in pages, webinar pages, thank you pages and is easy to work with just like clickfunnels trial

    ReplyDelete
  5. by creating your own website, you establish your presence online but it is also important to find ways to make a profitable website click here

    ReplyDelete
  6. Social Media Marketing organizations are presently jumping up everywhere nowadays and they are educating anybody that will listen concerning how extraordinarily critical social media like Facebook twitter and YouTube.social media marketing

    ReplyDelete
  7. It’s amazing to visit again n again coming to your blogs the superb effort is here.Logo Design

    ReplyDelete
  8. There is nothing more effective in promoting your message as a good viral advertising campaign. Viral advertising is designed to use the power of many and inspire others to promote your message for you.Website traffic

    ReplyDelete
  9. There's a few aspects to a funnel, and that first tip are lead magnets. A lead magnet is where you provide something of great value to your potential student that they're going to want clickfunnels review

    ReplyDelete
  10. For a long time me & my friend were searching for informative blogs, but now I am on the right place guys, you have made a room in my heart! rankrebels

    ReplyDelete
  11. Utilizing viral advertising in your internet based life showcasing and Facebook Fanpages will exceed expectations your outcomes considerably quicker.mobile ad network earn money

    ReplyDelete
  12. Incredible articles and awesome design. Your blog entry merits the greater part of the positive input it"s been getting. https://omismedia.com/

    ReplyDelete
  13. Initially, exactly like the common business investment, you are not able to make a lot of money immediately on Website advertising. increase web traffic

    ReplyDelete
  14. This content is written very well. Your use of formatting when making your points makes your observations very clear and easy to understand. Thank you. seo posizionamento motori di ricerca

    ReplyDelete
  15. Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging thebestvpn.uk

    ReplyDelete
  16. The blog is like an ocean, I wish to drown in.
    Mason Soiza

    ReplyDelete
  17. An interesting dialogue is price comment. I feel that it is best to write more on this matter, it may not be a taboo topic however usually individuals are not enough to talk on such topics. To the next. Cheers. https://internetprivatsphare.de/ist-serienstream-to-legal/

    ReplyDelete
  18. The CSOne is web-based maintenance management software designed for maintenance and repair service providers. It is specifically designed to fulfill the requirements for these services and successfully improved productivity of thousands of users around the world debestevpn.nl

    ReplyDelete
  19. Thanks for the valuable information and insights you have so provided here... systeme io

    ReplyDelete
  20. Consequently it is vital to address the glaring issue at hand and break down how helpful is Social media for private ventures.אינדקס אתרים

    ReplyDelete
  21. With regards to the business and salary openings present on the web, nothing beats the size of advertising.אינדקס אתרים

    ReplyDelete
  22. Most Shared Article in 2015: How To Use Growth Hacking To Attract and Retain Customers (1.4K Shares) self-defense

    ReplyDelete
  23. Thank you so much for the post you do. I like your post and all you share with us is up to date and quite informative, vpn veteran

    ReplyDelete
  24. This blog is very informative the stuff you provide I really enjoyed reading.
    one password

    ReplyDelete
  25. It is imperative that we read blog post very carefully. I am already done it and find that this post is really amazing. absolutclick native advertising platform

    ReplyDelete
  26. As an entrepreneur, promoting and advertising assume a critical job in your business. Promoting brands your business, while advertising encourages you to offer yourself or what you bring to the table as an organization. smartmedia rtb

    ReplyDelete
  27. Wow this was amazing. I was just about to look for some expert and educative content like this, I am grateful that I have frequented here! internet

    ReplyDelete
  28. Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet!  lemigliorivpn.com

    ReplyDelete
  29. You have a real talent for writing unique content. I like how you think and the way you express your views in this article. I am impressed by your writing style a lot. Thanks for making my experience more beautiful. legal transcription services uk

    ReplyDelete
  30. When you make your promotion for Facebook, you have the alternative of seeking and choosing watchwords that are important to a particular client. native ad platform

    ReplyDelete
  31. I am happy to find this post very useful for me, as it contains lot of information. I always prefer to read the quality content and this thing I found in you post. Thanks for sharing. https://mediapulsertb.com/

    ReplyDelete
  32. No doubt this is an excellent post I got a lot of knowledge after reading good luck. Theme of blog is excellent there is almost everything to read, Brilliant post. mediapulsertb

    ReplyDelete
  33. One of the highlights of advertising with Facebook is the upside of watchword enthusiasm focusing on. At the point when a client agrees to accept Facebook, they make a profile page that depends on their interests, preferences, and exercises. absolutclick.com

    ReplyDelete
  34. Awesome admin...relay very creative blog...good job admin..
    China Dinosaur Costume

    ReplyDelete
  35. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. direct mail marketing

    ReplyDelete
  36. This was really an interesting topic and I kinda agree with what you have mentioned here! judi bola

    ReplyDelete
  37. The goals of any guaranteed SEO services company are quite well defined ralevant backlink

    ReplyDelete
  38. This is my first visit to your web journal! We are a group of volunteers and new activities in the same specialty. Website gave us helpful data to work. direct mail marketing in Florida

    ReplyDelete
  39. Thank you for helping people get the information they need. Great stuff as usual. Keep up the great work!!! 411information

    ReplyDelete
  40. There is nothing more effective in promoting your message as a good viral advertising campaign. Viral advertising is designed to use the power of many and inspire others to promote your message for you. This is simply "word of mouth" advertising, is amazingly effective. calculate roas adwords

    ReplyDelete
  41. There is nothing more effective in promoting your message as a good viral advertising campaign. Viral advertising is designed to use the power of many and inspire others to promote your message for you. This is simply "word of mouth" advertising, is amazingly effective. marketing

    ReplyDelete
  42. This is my first time visit to your blog and I am very interested in the articles that you serve. Provide enough knowledge for me. Thank you for sharing useful and don't forget, keep sharing useful info: Digital Marketing Services Boston

    ReplyDelete
  43. Yes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can't help but wonder, what about the other side? !!!!!!Thanks Jasa Pengiriman dari China yang Murah dan Cepat

    ReplyDelete
  44. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. local sponsorship dubai

    ReplyDelete
  45. Superbly written article, if only all bloggers offered the same content as you, the internet would be a far better place.. small corner bathroom sink

    ReplyDelete
  46. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work... Best Landing Page Builder

    ReplyDelete
  47. Very informative post. I really appreciate your hard work. Thanks for sharing it.car sales prospecting

    ReplyDelete
  48. I am always looking for some free kinds of stuff over the internet. There are also some companies which give free samples. But after visiting your blog, I do not visit too many blogs. Thanks. mass email campaign

    ReplyDelete
  49. It proved to be Very helpful to me and I am sure to all the commentators here! SDWAN

    ReplyDelete
  50. Thanks for sharing the best information and suggestions, it is very nice and very useful to us. I appreciate the work that you have shared in this post. Keep sharing these types of articles here. how to be a good car salesman

    ReplyDelete
  51. When I heard about the online brand naming course, I was completely baffled to hear that companies are paying tens of thousands of dollars for brand naming services. Trying it out, I can see that there are fundamentals they rely on. The great thing about this course is that Alexandra offers to teach us about this at an affordable price, where aspiring entrepreneurs have a shot at going big. Email Harvester

    ReplyDelete
  52. Acknowledges for paper such a beneficial composition, I stumbled beside your blog besides decipher a limited announce. I want your technique of inscription... 토토사이트

    ReplyDelete
  53. I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful. Good day! 토토사이트

    ReplyDelete
  54. These you will then see the most important thing, the application provides you a website a powerful important internet page 먹튀폴리스꽁머니

    ReplyDelete
  55. Nice concept revealed your blog thanks for sharing dvdplayerwindows10.com is a best feature and latest version or clear picture. 안전놀이터

    ReplyDelete
  56. One of the most important factors is that the person uses the automated YouTube view increase programs. have a peek here

    ReplyDelete
  57. What would you say if English essays are to be translated into Latin? I respect your every opinion that brings me closer to my destination. Can Buy Dissertation Online experts help me at this stage?

    ReplyDelete
  58. I read the above article and I got some different kind of information from your article about a mattress. It is a helpful article to enhance our knowledge for us. Thankful to you for sharing an article like this.Internet Car Sales

    ReplyDelete

  59. Thanks for sharing the most amazing blogs and your website was outstanding. it seems you use fresh content i really like it.
    keep updating us!

    Look at my web-site; 강남오피

    ReplyDelete
  60. This is exciting, nevertheless it is vital for you to visit this specific url: Search Engine Scraper

    ReplyDelete
  61. What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much. туристическа виза за Канада

    ReplyDelete
  62. seo consulting company Search Found is the best seo company in Pakistan, where the seo experts helps to rank your website on Google pages.

    ReplyDelete
  63. Great job, this is essential information that is shared by you. This information is meaningful and very important for us to increase our knowledge about it. Always keep sharing this type of information. Thanks once again for sharing it. SMO SMM SEM campaign agency in Mumbai

    ReplyDelete
  64. CNC milling machines are used to create components with flat surfaces by slicing supplies on a nonetheless or rotating milling desk. In distinction to CNC lathes, which create components by slicing them on a rotating lathe, CNC mills use slicing tools that transfer in two or extra axes to create the specified shape. CNC machine tools could embrace mills, lathes, routers, grinders, heaps of|and lots of} others. The precision and repeatability provided by CNC machining makes it these Vacuum Storage Bags tools common within the fabrication of precise metal and plastic components and components. Machining is a producing course of used to provide merchandise, components, and designs by removing layers from a workpiece. There are several of} types of machining that embrace the usage of} a power pushed set of machining tools to chip, cut, and grind to alter a workpiece to satisfy particular requirements...

    ReplyDelete