I'm Bud Gibson, a college professor who has worked with over 60 organizations in developing Eastern Michigan University's search marketing program. I also piloted the first run of Google's AdWords in the Curriculum initiative. I'm an expert at training absolute beginners to become effective search advertisers.
The range of my training programs spans from advertising strategies to landing page optimization. I can also connect you with capable hands-on help.
I will be using this space to talk about things I discover as I develop my college's search marketing program and work with clients.